If you are interested in showing your dog at dog shows, do you need a professional handler to show it for you? That all depends: There are some good reasons to use a professional handler but it is by no means
a requirement. Many owners do show their own dogs and win, but it takes a lot of hard work and practice.
Reasons to use a professional handler:
1. You would like to have your dog evaluated by an objective observer. AKC registration does not guarantee you that your dog is "show quality." Not every dog born is capable of being a Best in Show winner or even of becoming a show champion. A professional handler who is familiar with your breed can look at your dog and evaluate its conformation. He or she can tell you if you would be wasting your money by trying to show this particular dog. Most handlers are honest enough to tell you the truth. They are not lacking for clients and they don't want to handle dogs that will make them look bad in the show ring. If you do have a dog they think they can win with, they will tell you that, too. If they don't see show ring potential in your dog they may have connections with other breeders who have litters with show potential puppies.
2. If you do have a good dog, you may not have the grooming skills necessary to make him look his best. This can be particularly true if you have a long-haired breed or a breed that requires specialized grooming. A good handler can take a dog and make it looks its best.
3. You may be new to showing and still learning. A good handler can be very instructive and you can learn from him or her as they show your dog. Many handlers also offer private lessons, either with handling or grooming.
4. There are plenty of owners who have developed their skills and compete against professional handlers. Many of these owners will show their dogs in small shows and have a handler show their dog at the big shows, where the competition is especially tough, giving their dog a shot at Group wins or even Best in Show.
Good handlers do not draw attention to themselves. Everything they do puts the focus on the dog and accentuates his good qualities.